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Ayurveda is one of the oldest forms of medical treatment in the world and the oldest holistic treatment system in India. The word 'Ayu' translates to 'life' and the word 'Veda translates to knowledge. Hence, Ayurveda is the knowledge of life. It has been studied as a discipline since the Vedic period, and it has the proven potential of curing all kinds of ailments. Ayurveda’s teaching expands from the realm of medicine and therapy and provides a comprehensive outlook on the way we should live our lives.
Ayurveda has emerged as one of the most leaned-on systems of alternative medicine in the 21st century. It is on an upward trajectory in the world. Many stakeholders want to capitalize on its trend and capture the market of holistic medicine. Today’s Ayurveda is focused on being available to the masses, and departing from the chemical-laden world of allopathic medicine. In earlier times, Ayurveda was considered to be privileged and elite, but now it is aiming to be as popular and omnipresent as possible. Ayurveda’s multifaceted application and quick results have earned a global following. Ayurveda has no intention of replacing modern medicine, all its marketers want is to present a natural and sustainable alternative to our primary form of medicine.
Ayurveda has evolved from the huts of Rishis and Sadhus to prepackaged goods available at every shop. Ayurveda has never diminished from society, and with the changing times, it is quickly adapting to new trends.
The past couple of decade has witnessed an immense increase in interest in Ayurveda. From Ayurvedic research centers and departments of Ayurveda to holistic treatment hubs, an embrace of the great science of traditional medicine has emerged from every corner of the world. Modern medicine is now taking inspiration from Ayurveda. From our toothpaste to our soap, every product now wants to have Ayurveda certification. There are more Ayurvedic research centers right now than at any time in the history of the world.
Also Read:Explosive Growth of Ayurveda in the Past DecadeThe Ayurveda of the 21st century is largely about being a big-tent and inclusive science which understands the fundamentals of natural treatments and preventive care. The Ayurvedic industry is gearing up to spread the message of collective wellness and alternative medicine to as many people as possible. To achieve this, here are the top 5 rising trends in the Ayurvedic industry : -
The coming generations have the power to define markets. As the economy moves to the younger people, so does the focus on marketing and advertising. Younger people are open-minded, socially active, and culturally aware, which makes marketing to them a totally different ball game. The trajectory of Ayurveda is now all about being inclusive, easy, and sustainable. From prepackaged doses to creative advertising, the top trend in the Ayurvedic industry is the focus on millennials and gen z.
The market for immunity boosters and preventive care is at an all-time high. These are the hallmarks of Ayurveda. The brand-new marketing techniques of the Ayurveda industry focus on the relevance and historical richness of the products and their sustainable harvesting. It is all about showing the natural and chemical-free contrast that Ayurveda is to the rest of the medicine and making it the biggest selling point.
The investment in R&D is the only way to fasten the process of transforming Ayurvedic medicine and its use for the current world. A top trending shift in the industry is all about making Ayurvedic medicine fit for modern-day consumption. The biggest pivot in the Ayurvedic industry has come from the robust government support and increased focus on modernization. Centuries of rich Ayurvedic resources are now being transformed into manageable treatments and lifestyle recommendations.
A holistic lifestyle is gaining ground all around the world. Today, all European and American countries are fast embracing the appeal of Ayurveda. This is why marketers are constantly putting their business online to reach interested customers from all around the world.
As Ayurveda gains massive popularity, the chance of acquiring quacks and fake experts is on the rise as well. It is dangerous when key players in the manufacture of products join the industry to make easy money. A rising trend that the industry is fast enforcing is stricter regulation regarding the manufacture and consumption of Ayurvedic medicine and the licensed practice of Ayurveda.
You can become part of the change and lead the revolution by doing an Ayurveda course and getting a Bachelor of Ayurvedic Medicine and Science (BAMS). BAMS is the foremost professional undergraduate course on Ayurveda in India. The 5.5 year-long course offered by Mansarovar Ayurvedic Medical College (MAMC), Bhopal, comes with a mandatory year of internship. It is solely focused on Ayurveda. Ayurvedic studies is an integration of traditional and modern medicine. With a professional degree, you can become a licensed physician in the field and lead the charge of Ayurveda. Ayurvedic studies are not what they used to be decades ago. From huts to hubs, it has come so far. Today, a degree in Ayurveda from an accredited university is a ticket to a lucrative career. The job industry is brimming with opportunities in the Ayurvedic sector. From skincare, wellness, to practicing medicine, millions of jobs open up for Ayurvedic graduates, implying its significance and steep rise from dormancy to a leading choice for a career.
The future trajectory of Ayurveda is helmed by the progressive, dynamic, and young people who believe in opting for an innovative, and inclusive path to natural care. All the best Ayurvedic colleges in Bhopal and private BAMS colleges in MP are inadvertently associated with this. From major stakeholders to the public, everyone has taken the cue and joined the revolution of Ayurveda.
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